Privacy Policy

Last Updated: August 18, 2025

This Privacy Policy explains how Claymens, LLC d/b/a MORA (“MORA,” “we,” “us,” “our”) collects, uses, discloses, and protects personal information when you visit moraceramics.com or use our products and services (the “Services”).

Contact: care@moraceramics.com

Address: 202 N Cedar Ave STE #1, Owatonna, MN 55060, USA

By using the Services, you agree to this Privacy Policy. Where required by law, we will obtain your consent before placing non-essential cookies or processing data for analytics/advertising.

1) Your Privacy Controls (Quick Links)

2) California “Notice at Collection” (Summary)

We collect the following categories of personal information for the purposes listed below. You will find more detail in later sections.

Category (CPRA) Examples Purpose Sold/Shared for cross-context ads? Typical Retention
Identifiers name, email, IP address, device IDs orders, account, support, fraud prevention; ads/measurement after consent Shared (limited identifiers such as hashed email, IP, user agent only after consent); opt-out available Ops up to 3 years; consent logs 2–3 years
Commercial info orders, returns, order value fulfill orders, taxes, support No sale; may be used for measurement after consent 7 years (tax/audit)
Internet/Network activity page views, event logs, timestamps, referrers security/debugging; analytics/ads after consent Shared after consent; opt-out available 13–24 months (typical analytics)
Geolocation (coarse) city/region inferred from IP localization, fraud prevention No up to 13 months
Inferences We do not create profiles to infer sensitive traits n/a No n/a
Sensitive PI payment tokens (no full card numbers) payment processing only No 7 years (payments/chargebacks)

For choices and more detail, see Your Privacy Choices and Cookie Preferences.

3) What We Collect

A. Information you provide

Contact and account details; shipping/billing addresses; order and return information; messages to customer support; product reviews/UGC. Full payment card numbers are not stored by us (handled by our payment processor).

B. Information collected automatically

Device and usage data (e.g., IP address, device/browser, OS, timestamps, page views, referring URLs, interaction data). We also record consent status and opt-outs (including GPC).

C. Information from third parties

Payment/fulfillment partners (transaction confirmation, fraud checks, shipping updates); analytics/ads partners (only after consent where required); anti-abuse and security tools.

4) How We Use Information

  • Provide the Services: process orders, payments, shipping, returns; account management.
  • Customer care & communications: transactional emails/SMS, support responses.
  • Improve & secure: analytics, debugging, fraud and abuse prevention.
  • Marketing & advertising (consent where required): measure performance, cap frequency, show relevant offers.
  • Legal & compliance: recordkeeping, tax/accounting, enforcing Terms, responding to lawful requests.

5) No Wiretapping / No Session Replay (CIPA-Focused)

We do not deploy “session replay,” keystroke logging, or similar technologies to record the contents of your communications for any third party. We do not intentionally intercept, acquire, or contemporaneously duplicate the content of your communications in transit. Any analytics or advertising tools we use are consent-gated (where required) and operate as our service providers/processors under written agreements.

6) Cookies, Tracking & Consent (CMP)

We use a Consent Management Platform (CMP) to:

(i) display regional banners; (ii) block non-essential trackers until consent; (iii) maintain consent records; (iv) honor GPC where required. Manage settings anytime at Cookie Preferences.

Categories

  • Essential: cart/checkout, login, security, site availability.
  • Analytics: site performance and diagnostics (gated by consent).
  • Advertising/Measurement: frequency capping and conversion measurement (gated by consent).

Do Not Track (DNT): We do not respond to DNT signals, but we honor GPC as required by law.

7) Meta & Google (Data Minimization + Consent Gating)

Meta (Facebook/Instagram) Business Tools

  • Non-essential Meta tags (e.g., Pixel) activate only after consent.
  • When enabled, we may send event types (e.g., PageView, AddToCart, Purchase), timestamp, page URL, and hashed identifiers (e.g., SHA-256 hashed email) for matching.
  • We do not send full payment card numbers, form field contents, or chat/message contents to Meta.
  • For California users, we may apply Limited Data Use (LDU) and always honor Do Not Sell/Share choices and GPC.

Google Analytics/Ads

  • We implement Google Consent Mode, so analytics/ad storage is denied until consent (where required).
  • Measurement and personalization are disabled by default unless you consent in the CMP.

You can withdraw or change consent anytime in Cookie Preferences.

8) Disclosure of Information

We do not sell personal information for money. We may disclose personal information to:

  • Service providers/processors: payments, fraud prevention, hosting, analytics/measurement (consent-gated), shipping, customer support, email/SMS, storage—bound by contract to use data only to provide services to us.
  • Advertising/measurement partners (consent where required): to measure performance and reduce fraud.
  • Business transfers: merger, acquisition, financing, or sale of assets.
  • Legal & safety: comply with law, enforce Terms, protect rights, safety, and property.

We maintain Data Processing Agreements and records of processing where required.

9) Targeted Advertising, “Sharing,” and “Selling”

Some US state laws (e.g., California CPRA) define certain disclosures for cross-context behavioral advertising as “sharing” (and, in some contexts, “selling”), even if no money is exchanged.

  • What may be disclosed for these purposes (when enabled and lawful): limited identifiers and event signals such as hashed email, IP address, user agent, device/advertising IDs, page or purchase events, and timestamps.
  • Your choices: Opt out via Your Privacy Choices, Cookie Preferences, or by using GPC. We apply your preferences prospectively and disable existing non-essential cookies as technically feasible.
  • Minors: We do not “sell” or “share” personal information of users we know are under 16.

CPRA Disclosures for the Last 12 Months

  • We did not sell personal information for money.
  • We may have “shared” limited identifiers and event signals with advertising/measurement partners only after consent.
  • Categories shared: Identifiers; Internet/Network activity.
  • Recipients: advertising/measurement service providers under our instructions.

10) Your Rights & How to Exercise Them

Depending on your location, you may have the right to access/know, correct, delete, port, opt out of targeted advertising/sale/sharing, limit use of sensitive information (if applicable), and appeal a decision.

How to submit: Use Your Privacy Choices, submit at /pages/privacy-request, or email care@moraceramics.com.

We will verify your identity (e.g., email confirmation, order details). You may authorize an agent (we may request proof). We will respond within the timeframe required by law.

Appeals (CO/CT/VA, etc.): If we deny your request, you may appeal within 30 days by emailing care@moraceramics.com with subject “Privacy Appeal.” We will respond within 45 days. If you disagree, you may contact your state Attorney General.

We will not discriminate against you for exercising your privacy rights.

11) Sensitive Personal Information

We do not use or disclose sensitive personal information to infer characteristics or for advertising. Sensitive data (e.g., payment card data) is handled only to process transactions by our payment providers; we do not store full card numbers.

12) Retention

We retain each category of personal information only as long as necessary for the purposes described (or as required by law), after which we delete or de-identify it using commercially reasonable measures. We periodically review retention schedules to ensure they remain no longer than reasonably necessary.

Illustrative periods:

  • Orders/invoices/tax records: 7 years
  • Customer support & warranty: up to 3 years after last interaction
  • Marketing preferences & consent logs: 2–3 years (or as required)
  • Analytics/advertising identifiers: per CMP settings or until you withdraw consent
  • Account data: while active, then as needed for legal/security purposes

13) Security

We implement administrative, technical, and physical safeguards appropriate to the nature of the data (e.g., TLS encryption in transit, access controls, least-privilege, monitoring). No system is 100% secure. Please use a strong, unique password and contact us if you suspect unauthorized access.

14) International Transfers

Your information may be processed in the United States and other countries where we and our providers operate. Where required, we rely on appropriate safeguards (e.g., SCCs/IDTA) for cross-border transfers.

15) State-Specific Notices (US)

  • California (CPRA): You may opt out of “selling”/“sharing” and targeted advertising at Your Privacy Choices. We honor GPC. We do not sell/share minors’ data. You may request access/correction/deletion as above.
  • Colorado, Connecticut, Virginia, Utah: You may opt out of targeted advertising and certain disclosures and exercise access/correction/deletion/appeal rights as above.
  • Nevada: We do not sell covered information as defined by Nevada law; requests may be sent to care@moraceramics.com.
  • California “Shine the Light”: You may request a list of certain third parties to whom we disclosed personal information for their direct marketing (if any) in the prior calendar year. We typically do not engage in such practices.

Financial Incentives: We do not offer financial incentives at this time. If we do in the future (e.g., a discount for email signup), we will provide a Notice of Financial Incentives describing the material terms and valuation method. Participation will be voluntary, and you may withdraw at any time.

16) Children

The Services are not intended for children under 13. We do not knowingly collect personal information from children. If you believe a child provided information to us, contact care@moraceramics.com and we will promptly delete it.

17) Changes to This Policy

We may update this Policy to reflect changes in our practices or legal requirements. We will post the updated version with a new Last Updated date and apply changes prospectively unless stated otherwise. Prior versions are available upon request.

18) How to Contact Us

Claymens, LLC (MORA)

202 N Cedar Ave STE #1, Owatonna, MN 55060, USA

Email: care@moraceramics.com