Privacy Policy

Last Updated: August 26, 2026

This Privacy Policy explains how Claymens, LLC d/b/a MORA (“MORA,” “we,” “us,” or “our”) collects, uses, discloses, retains, and protects personal information when you visit moraceramics.com, purchase our products, communicate with us, or otherwise use our products, websites, and related services (collectively, the “Services”).

Contact: care@moraceramics.com

Mailing Address: 202 N Cedar Ave STE #1, Owatonna, MN 55060, USA

This Privacy Policy is intended to describe our practices and the privacy rights that may be available to you. Your rights may vary depending on where you live and which laws apply. Certain processing activities may also be subject to additional notices presented at or before the time personal information is collected.

1) Your Privacy Controls

• Privacy Center: Visit Your Privacy Choices to manage applicable privacy preferences, including Do Not Sell or Share, targeted advertising opt-outs, cookie preferences, consent withdrawal, access, correction, deletion, and other supported privacy requests.
• Email Requests: You may also contact us at care@moraceramics.com.
• Global Privacy Control: We recognize Global Privacy Control (“GPC”) and other legally required universal opt-out mechanisms where applicable and technically supported.

Our privacy controls are supported by our consent and privacy-request management provider, including integration with applicable Shopify customer privacy settings.

2) California Notice at Collection Summary

The following summarizes categories of personal information we may collect, the purposes for which we process them, whether they may be used or disclosed in a manner that could constitute “sharing” or targeted advertising under applicable law, and our general retention approach. Not every category is collected from every person.

For applicable privacy controls, visit Your Privacy Choices.

3) Information We Collect and Sources

A. Information You Provide Directly

We may collect information you provide when you purchase products, create or use an account, communicate with customer service, submit a return or warranty request, participate in a promotion, subscribe to marketing, leave a review, submit photographs or other content, exercise privacy rights, or otherwise interact with the Services.

This may include your name, email address, telephone number, shipping and billing addresses, order information, account information, communications, reviews, photographs, and other information you choose to provide.

Payment card information is generally collected and processed directly by Shopify or our payment providers. We do not ordinarily receive or store your complete payment card number.

B. Information Collected Automatically

When you use the Services, we and our providers may automatically collect technical and usage information such as IP address, browser type, operating system, device identifiers, cookie identifiers, approximate location, referring URLs, pages viewed, links clicked, shopping events, timestamps, and other interaction information.

We may also record consent status, privacy preferences, opt-out signals, GPC status, and records reasonably necessary to demonstrate or implement your privacy choices.

C. Information From Other Sources

We may receive information from Shopify, payment and fraud-prevention providers, fulfillment and shipping providers, customer-service tools, email or communications providers, review platforms, advertising and analytics providers, security and anti-abuse providers, social platforms, and other parties that help us operate the Services.

4) How We Use Personal Information

We may use personal information to:

• Provide and fulfill the Services: process orders, payments, shipping, returns, replacements, refunds, accounts, warranties, and customer-service requests.
• Communicate with you: provide transactional messages, service notices, responses to inquiries, order updates, and marketing communications where permitted.
• Operate, understand, and improve our business: analyze performance, troubleshoot issues, understand customer interactions, improve products and services, and maintain business records.
• Personalize and measure: personalize content and offers and measure advertising or marketing performance where permitted.
• Advertise and market: conduct advertising, audience matching, campaign measurement, and related marketing activities subject to applicable consent and opt-out requirements.
• Protect customers and MORA: detect and prevent fraud, abuse, unauthorized transactions, security threats, policy misuse, payment disputes, chargebacks, delivery disputes, and other harmful activity.
• Protect legal and business interests: establish, exercise, or defend legal claims, enforce our Terms of Service, protect intellectual property, preserve evidence, and respond to disputes.
• Comply with law: satisfy tax, accounting, regulatory, court, law-enforcement, payment-network, and other legal obligations.
• Other disclosed purposes: use information for another purpose disclosed to you when information is collected or with your consent where required.

5) Shopify and Ecommerce Platform Processing

Our store is hosted and powered by Shopify. Shopify processes personal information when you browse our store, purchase products, use Shopify-powered checkout or payment features, or otherwise interact with Shopify services used by MORA.

Shopify may process information such as contact details, device information, shopping and transaction activity, payment information, privacy preferences, and interactions with MORA and Shopify services.

Where Shopify Network Intelligence or other Shopify Enhanced Services are enabled, Shopify may use information from your interactions with our store together with information from your interactions with Shopify and other merchants to provide services such as personalization, analytics, fraud prevention, measurement, advertising, and other enhanced commerce features. Depending on the jurisdiction and service involved, some of this processing may constitute “sharing” or “targeted advertising” under applicable privacy law.

Shopify may also process information in countries other than the country where you live.

For more information, see the Shopify Consumer Privacy Policy. You may also use the Shopify Privacy Portal for privacy choices relating directly to Shopify.

Where our privacy-management tools are properly integrated with Shopify’s customer privacy systems, applicable consent, opt-out, and deletion choices may be communicated to or recognized by Shopify as described in Shopify’s privacy documentation.

6) Cookies, Similar Technologies, Consent, and Universal Opt-Out Signals

We use cookies, pixels, tags, APIs, local storage, and similar technologies for functions such as site operation, security, analytics, personalization, advertising, and measurement.

We use a Consent Management Platform (CMP), including Consentmo, to help manage regional privacy requirements, consent preferences, cookie categories, privacy requests, and applicable opt-out signals.

Depending on your location, applicable law, and our configuration:

• Essential technologies may operate without optional consent where they are reasonably necessary for functions such as checkout, cart operation, authentication, fraud prevention, security, and site availability.
• Analytics technologies may be subject to consent or other privacy controls where required.
• Advertising and measurement technologies may be subject to consent, opt-out, restricted processing, or other controls depending on applicable law.

Where applicable law requires prior consent, we use our CMP and related integrations to block, restrict, or communicate consent status to non-essential technologies before or while they operate.

You may change available preferences through Your Privacy Choices.

Global Privacy Control and Universal Opt-Out Mechanisms: Where required by applicable law, we treat recognized browser-based opt-out preference signals, including GPC, as requests to opt out of applicable sale, sharing, or targeted-advertising processing.

Do Not Track: Because there is no generally accepted industry standard for browser “Do Not Track” signals, we do not generally respond to DNT signals unless applicable law requires otherwise. This does not affect our handling of legally recognized universal opt-out signals such as GPC.

7) Advertising, Analytics, and Measurement Technologies

We may use advertising, analytics, communications, and measurement technologies provided by companies such as Google, Meta, TikTok, Shopify, and other providers, depending on which services are enabled at a particular time.

These technologies may process limited information such as IP address, browser or device information, page URLs, timestamps, page views, product views, cart events, purchases, transaction values, advertising identifiers, cookie identifiers, and hashed identifiers such as a hashed email address.

A provider may act as a service provider or processor for certain functions and as an independent or third-party recipient for other functions. We do not treat all advertising providers as service providers where applicable law classifies cross-context behavioral advertising differently.

Meta Business Tools

Where enabled, Meta Business Tools may include technologies such as Meta Pixel and server-side or API-based measurement tools. Depending on applicable privacy choices, Meta may receive event information and limited identifiers for measurement, audience matching, advertising, fraud prevention, and related functions.

Google Analytics and Google Ads

Where enabled, we use Google analytics or advertising technologies and may use Google Consent Mode to communicate consent states. When applicable consent is denied, relevant storage permissions are set accordingly. Depending on our technical configuration, Google technologies may either be blocked or may process limited cookieless or consent-denied measurement signals where supported, permitted by law, and consistent with the applicable consent state.

Other Marketing and Communications Providers

We may use other providers for advertising, email or SMS communications, reviews, customer engagement, audience measurement, or related business functions. Examples may include TikTok, Klaviyo, Yotpo, or similar services where enabled.

We do not intentionally configure advertising technologies to receive full payment card numbers, account passwords, or the contents of private customer-service messages or unrestricted free-text fields for targeted advertising.

You may exercise applicable advertising and privacy choices through Your Privacy Choices.

8) Customer Communications, Interaction Data, and Session Recording

When you communicate with us through email, forms, customer service, or other support channels, MORA and the service providers that help us provide customer support may process the contents of those communications as necessary to respond to you, maintain records, prevent fraud, resolve disputes, and protect our rights.

MORA does not intentionally use session-replay, keystroke-logging, or similar technologies for the purpose of secretly recording the contents of private communications, passwords, payment-card fields, or customer-service messages for advertising purposes.

Our analytics and security technologies may nevertheless collect ordinary interaction and event information such as page views, clicks, timestamps, device information, URLs, technical events, and other metadata as described in this Privacy Policy.

9) How We Disclose Personal Information

We may disclose personal information to the following categories of recipients where reasonably necessary for the purposes described in this Privacy Policy:

• Ecommerce and platform providers: including Shopify and related commerce, checkout, account, payment, fraud-prevention, and platform services.
• Payment and fraud-prevention providers: to process transactions, authenticate payments, reduce fraud, manage payment disputes, and comply with payment-network requirements.
• Fulfillment and shipping providers: including warehouses, fulfillment partners, shipping carriers, logistics providers, and related vendors.
• Customer-service and communications providers: including helpdesk, email, SMS, customer relationship management, and related providers.
• Reviews and user-content providers: to collect, host, moderate, display, and manage reviews, photographs, feedback, and other customer content.
• Consent, privacy, security, and anti-abuse providers: to manage consent and privacy requests, maintain security, prevent bots and fraud, and protect the Services.
• Analytics and advertising providers: for analytics, measurement, audience matching, campaign management, personalization, and advertising where permitted.
• Professional advisers: including accountants, auditors, insurers, attorneys, consultants, and other professional advisers where reasonably necessary.
• Government, courts, and legal recipients: where required or permitted by law, legal process, regulatory request, or where reasonably necessary to protect rights, safety, property, customers, or the public.
• Business transactions: actual or prospective buyers, investors, lenders, advisers, or other parties in connection with a merger, acquisition, financing, restructuring, bankruptcy, sale of assets, or similar transaction.

Where required by applicable law, we use contracts or other safeguards designed to restrict how service providers and processors use personal information on our behalf.

10) Sale, Sharing, and Targeted Advertising

We do not sell personal information for monetary consideration.

However, certain U.S. state privacy laws define “sale,” “sharing,” or “targeted advertising” broadly. For example, disclosures of identifiers or activity information to advertising platforms for cross-context behavioral advertising may be treated as “sharing” or targeted advertising even when no money is exchanged.

Depending on which technologies and platform features are enabled, personal information that may be involved in these activities can include:

• identifiers such as IP address, device identifiers, cookie identifiers, advertising identifiers, or hashed contact information;
• Internet and electronic activity such as page views, clicks, product interactions, and referral information;
• commercial information such as product views, cart activity, purchase events, and transaction values;
• approximate location derived from network information; and
• preferences or inferences used for advertising or personalization.

Recipients may include third-party advertising, social-media, analytics, measurement, or platform providers.

Disclosures During the Preceding 12 Months: We have not sold personal information for money. Where advertising or platform features have been enabled, we may have disclosed or “shared” identifiers, Internet or electronic activity, commercial information, approximate location information, or related inferences with advertising, measurement, social-media, or platform partners in a manner that may constitute sharing or targeted advertising under applicable law.

You may opt out of applicable sale, sharing, or targeted advertising through Your Privacy Choices or through a legally recognized universal opt-out mechanism such as GPC where required.

After a valid opt-out is processed, information may still be processed or disclosed for purposes that are not subject to the opt-out, such as providing requested services, security, fraud prevention, accounting, legal compliance, permitted measurement, or other purposes allowed by applicable law.

Minors: We do not knowingly sell or share personal information, or knowingly use personal information for targeted advertising, for individuals we know are under 16 where such processing is prohibited without required authorization or consent.

11) Your Privacy Rights and Requests

Depending on where you live and which law applies, you may have some or all of the following rights:

• Access or confirmation: confirm whether we process personal information about you and request access to applicable information.
• Right to know: request information about categories or specific pieces of personal information, sources, purposes, or recipients where applicable.
• Correction: request correction of inaccurate personal information.
• Deletion: request deletion of personal information, subject to legal exceptions.
• Portability: request a portable copy of certain personal information where required.
• Opt out: opt out of applicable sale, sharing, targeted advertising, or certain profiling activities.
• Sensitive-data rights: limit or withdraw consent to certain sensitive-data processing where applicable.
• Third-party information: where provided by applicable law, request information about categories or specific third parties that received personal information.
• Withdraw consent: withdraw consent for processing that relies on consent, where applicable.
• Appeal: appeal a decision we make regarding a privacy request where applicable law provides an appeal right.
• Non-discrimination: exercise applicable privacy rights without unlawful discrimination.

How to Submit a Request

Submit a request through Your Privacy Choices or email care@moraceramics.com.

We may take reasonable steps to verify your identity before completing certain requests. Verification may include confirming your email address, account information, order information, or other information reasonably necessary to match you to our records and protect against fraudulent requests.

Where permitted by law, an authorized agent may submit certain requests on your behalf. We may request evidence that the agent is authorized to act for you and may separately verify your identity where permitted or required.

We may deny, limit, or modify a request where permitted by law, including when we cannot reasonably verify the requester, the information is exempt from the applicable law, retention is required for legal or operational purposes, disclosure would adversely affect another person’s rights, or a request is fraudulent, abusive, manifestly unfounded, or excessive. Where required, we will explain the basis for a denial and available appeal rights.

We will respond within the period required by applicable law.

Appeals

If applicable law gives you the right to appeal our decision regarding a privacy request, you may reply to our decision or email care@moraceramics.com with the subject “Privacy Appeal.” We will review and respond within the timeframe required by applicable law and provide additional information about regulatory remedies where required.

California Shine the Light

California residents may also have rights under California’s “Shine the Light” law regarding certain disclosures of personal information to third parties for their own direct-marketing purposes. Requests may be sent to care@moraceramics.com.

12) Sensitive Personal Information and Automated Decision-Making

We do not intentionally use sensitive personal information for the purpose of inferring sensitive characteristics about you or for targeted advertising.

To the extent we process information classified as “sensitive” under applicable law, we process it only for reasonably necessary and permitted purposes or with consent where required.

We do not currently use personal information to make automated decisions about consumers that independently produce legal or similarly significant effects such as decisions involving employment, housing, lending, insurance, healthcare, education, or access to essential services.

If our practices materially change and applicable law requires additional notice, consent, access, or opt-out rights relating to automated decision-making or profiling, we will provide those rights as required.

13) Data Minimization and Retention

We seek to collect and retain personal information that is reasonably adequate, relevant, and necessary for the purposes described in this Privacy Policy.

We determine retention periods based on factors including:

• the purpose for which the information was collected;
• the duration of our relationship with you;
• order, warranty, return, refund, chargeback, or dispute requirements;
• tax, accounting, payment-network, and other legal obligations;
• fraud prevention and security needs;
• applicable statutes of limitation and potential legal claims;
• consent and privacy-request records needed to demonstrate compliance;
• our providers’ configured retention periods; and
• whether deletion or de-identification is reasonably possible.

Examples include:

• Order, invoice, payment, and tax records: generally up to seven years or longer where required by law or reasonably necessary for audit, dispute, fraud, or legal purposes.
• Account and customer information: while the account or relationship remains active and afterward as reasonably necessary for legal, security, fraud, dispute, and recordkeeping purposes.
• Customer-service and warranty records: generally for the period reasonably necessary to provide support and address warranty, product, safety, dispute, or legal issues.
• Consent, opt-out, and privacy-request records: for the period reasonably necessary to implement preferences and demonstrate compliance.
• Analytics and advertising information: according to applicable provider settings, consent or opt-out choices, business needs, and legal requirements.
• Security and fraud records: for as long as reasonably necessary to detect, investigate, prevent, or defend against fraud, abuse, security incidents, or legal claims.

Information may remain temporarily in backups or disaster-recovery systems until those systems are overwritten or retired in accordance with our normal processes.

A deletion request does not require us to delete information that applicable law allows or requires us to retain.

14) De-Identified and Aggregated Information

Where permitted by law, we may create or use aggregated or de-identified information that is not reasonably linkable to an identifiable individual. We may use such information for analytics, product improvement, business planning, research, security, and other lawful purposes.

Where applicable law requires, we will maintain de-identified information in de-identified form and will not attempt to re-identify it except as permitted by law.

15) Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information based on the nature and sensitivity of the information and the risks associated with its processing.

These measures may include secure transmission technologies, access controls, authentication, monitoring, fraud-prevention systems, vendor safeguards, and other security measures appropriate to our operations.

No website, network, storage system, transmission method, or security measure is completely secure. We therefore cannot guarantee absolute security.

Please protect your account credentials and contact us at care@moraceramics.com if you believe your account or personal information may have been compromised.

16) International Processing and Transfers

MORA is based in the United States, and Shopify and other providers we use may process personal information in the United States and other countries.

Privacy and data-protection laws in those countries may differ from the laws where you live. Where applicable law requires safeguards for international transfers, we and our providers may rely on contractual safeguards, adequacy mechanisms, certifications, or other lawful transfer mechanisms.

If privacy laws outside the United States apply to you, you may have additional rights under those laws. You may contact us through Your Privacy Choices or at care@moraceramics.com.

17) Promotions, Discounts, Loyalty Programs, and Financial Incentives

We may offer promotions, discounts, loyalty benefits, rewards, or other programs that involve the collection or use of personal information.

Not every promotion or discount constitutes a “financial incentive” or price or service difference under privacy law. If we offer a program that is treated as a financial incentive or price or service difference under applicable law, we will provide any required additional notice at or before enrollment describing the material terms, the personal information involved, how to opt in, how to withdraw, and other information required by law.

Participation in any program requiring affirmative opt-in will be voluntary, and you may withdraw as provided in the applicable program terms and law.

18) Children and Teens

The Services are not directed to children under 13, and we do not knowingly collect personal information directly from children under 13 without legally required parental authorization.

If you believe a child under 13 has provided personal information to us, please contact care@moraceramics.com so that we can investigate and take appropriate action.

Where applicable law provides enhanced protections for individuals under 16, including restrictions relating to sale, sharing, targeted advertising, or profiling, we will apply those protections when we have the knowledge required by applicable law.

19) Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, technologies, providers, Services, legal requirements, or privacy practices.

When we update the Policy, we will update the Last Updated date above.

Where applicable law requires notice of a material change, we will provide notice through reasonable means and, where required, provide affected consumers an opportunity to withdraw consent from materially different processing.

20) Contact Us

Claymens, LLC d/b/a MORA

202 N Cedar Ave STE #1
Owatonna, MN 55060
USA

Email: care@moraceramics.com

Privacy Requests: Your Privacy Choices